Friday, July 2, 2010

Euro Disneyland Brochure

Among the most satisfying assignments at Disneyland International was a full-color brochure for Disneyland park, Paris (then known as Euro Disneyland). This brochure was a challenge because it had to be printed in several different languages and each language runs a different length.

Each brochure, regardless of language, needed to have the same look as the others. The solution was to run all of the images at the top of the page with a bar separating them from the copy. Headlines would be placed directly below the bar and the copy text would run ragged (be at different lengths) below. The most negative, or white space was in the English version; the least was in the German.

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