Monday, September 20, 2010

Seuss Juice – Drink Stand

This is not actually called the Drink Stand, that’s my name for it.  Like everything else in Universal Studios Islands of Adventure Seuss Landing, the real name is a Seuss rhyme.  In this case it’s Moose Juice, Goose Juice.  The sign was designed to revolve alternately displaying the two names. 

When I joined the Seuss team in Hollywood, this was the first facility that I worked on designing.  Art director Wes Cook began an original design, and I came in to turn his imaginative illustration into something that could be built.  The challenges were many for this oddly elliptically shaped counter and arcade.  Wes Cook demanded that all shapes have a rhythm, and indeed the two side arches seem to lean towards the center, while the weight of the ride track (above) pushes down.

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