Tuesday, September 21, 2010

Seuss Juice – Counter

What kind of bar is this?  It’s the bar, or counter of Moose Juice, Goose Juice.  Although there is no alcohol served here, whoever designed that checkerboard must have been drunk.  Well, no that’s not the case.  I designed the pattern.  It’s a soft drink stand at Universal Studios Islands of Adventure Seuss Landing.  I was not only the field art director, but I also designed it from Hollywood.

When it came time to paint the counter face full-scale, the scenic artist didn’t know how to start.  One way to transfer a small-scale design to full-scale is called block reproduction.  With this method a regular checkerboard grid is drawn over the original art.  Then a larger version is drawn onto the full-size surface and the artist just matches what’s in the blocks.  Well, you can imagine just how easy that would be here.

So the scenic artist began to draw the odd checkerboard by eye.  Well, the pattern was too small and it quickly became too regular.  There was only one solution to the problem – I had to draw it full-size onto the counter myself.  And now there is a large, bold pattern that flows with the rhythm of the building.

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